Monday, April 1, 2019

Why Kidsclick failed


Well, Kidsclick just announced that they are going off the air.  If you don't know who they are, they tried to bring back daily morning cartoons on over the air local networks.  Specifically the Sinclair Broadcasting networks.  The fact that they lasted this long is a miracle.  They tried with good intentions, but here is why it became a failure.

1.  This TV pulled out

This TV was also for a time being airing this block, but when they dropped it, it pretty much became harder to find on other stations unless you knew where to look.  The other stations also began airing them at weird times like 5am or something like that.

2.  The Sinclair Controversy

At the same time Kidsclick went on the air, news rang out about Sinclair Media running must run content pertaining to Right Wing policies such as the RACIST Terrorism Alert Desk.  Then in 2018, word came out about Sinclair forcing their anchors from all the local stations to read an "official statement".  And when Deadspin put together the video of all the stations doing it, nobody would have ever prepared for this.........

This obviously split the viewership apart, and couldn't rule out the failure of Kidsclick since Miraculous Ladybug in particular is one of the most diverse cast of characters ever in a cartoon.


3. Bad cartoon selections

OK, now let's get to the more logical reasons.  First of all, they had to get the cheapest available cartoons that are newer and "cooler".  Now don't get me wrong, I do enjoy the Pink Panther and the Ant and the Aardvark, and also Miraculous Ladybug.  And sure, the Pac-Man series wasn't that bad......BUT, most of the cartoons were done cheap.  Also, no popular characters were added to the mix.  As of this writing, Spongebob is strong, Loud House is popular, Paw Patrol is GIGANTIC, and Disney is still turning out hit after hit.  If Paw Patrol on Nickelodeon is airing against Pac-Man, what do you think that child is gonna watch?  If you said Pac-Man, man....you need to get out more.

4.  Cable (and more so Streaming) is King

Cartoons on broadcast TV has been a dodo bird for the past decade or so.  The rise of Nickelodeon and Cartoon Network sealed the deal many years ago with hits like Rugrats, Spongebob, Powerpuff Girls, Adventure Time, and more.  Cartoon Network even achieved the impossible task of running cartoons 24/7.  However, even THEY are having issues.  Their ratings have gone down thanks to Netflix, Hulu, Amazon, and Youtube.  Newly produced content is being made for such platforms, and now Disney is getting ready to get in the race.

I will somewhat mourn the loss since Miraculous Ladybug would come on when I get home from work.  However, it's not like you can't see these cartoons ever again.  Many of these are already on streaming.  Others are even out on DVD and Blu-ray.  Some series, however, are just meant to be forgotten like that monkey show.  Miraculous is getting a new season on Netflix for example; it didn't need Kidsclick.  Times have changed years ago, and maybe it's time to just let go.

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